Tech with passion. Service with precision.
Since 2017 we've built Haddad Soft as Algeria's tech destination — where authentic products, fair prices and expert service meet under one roof.
Our story
Haddad Soft was born from a simple frustration: too few places in Algeria offered the genuine tech the modern customer deserves, with honest advice and real after-sales.
From a small storefront in El Eulma (Sétif), we grew into a national reference for computers, components and maintenance — keeping our obsession with quality, transparency and turnaround speed.
Today, our team serves thousands of pros, gamers and creators across the country, and we are just getting started.
Our mission
Make premium technology accessible, advised and supported across every Algerian wilaya.
Our vision
Become the most trusted tech partner in Algeria — known for products, service and integrity.
Our values
Four principles guide every decision and every product we sell.
Authenticity
100% original products. Every serial, every box, traceable.
Transparency
Clear prices, clear specs, clear timelines — no surprises.
Expertise
A team of certified technicians and PC building specialists.
Service
Reactive support, fast delivery, and after-sales you can count on.
Numbers that speak for us
Have a project? Let's talk.
Whether you're equipping a studio, a gaming setup or a whole team — our experts will advise you free of charge.